Condoms are like taxes. No one really likes them, we’d rather forget about them, but all hell would break loose without them. So how does one market condoms? I mean, think about it. You have to be pretty creative to come up with ways to entice the masses to buy your brand of love gloves. There is a fine line between reminding people to be safe and filling our heads with textbook-like images of bumps, rashes, and discharge. Education on the dangers of unprotected sex is absolutely necessary, but nothing kills the mood faster than discharge.

That’s why the good folks at Durex and German designer Andrej Krahne get an A+ for creativity for their newest ad campaign. Each image is made entirely of typefaces cleverly arranged to form a couple in various sexual positions. The ads are fun and unique, and they caught our attention! Check ‘em out!