You can say what you want about France (and most people do), but contrary to popular opinion, they’re not the meek little pushovers everyone likes to make them out to be. They’re more egocentric than Americans, something scientists still can’t quite prove is mathematically possible. They’re certainly sexier than Americans. And they’re sure as shit not afraid of making a point. With style. Because they’re French.

The new anti-smoking ad, sponsored by Les Droits des Non-fumeurs (The Rights of Non-smokers), or DNF, features teenagers on their knees, about to service some rich white ass-bag’s cigarette/junk. The ad reads: “Fumer, C’est Etre L’Esclave Du Tabac.” Translation? Smoking is to be the slave of tobacco. And while some people are into being a slave, I’m pretty sure your average BSDM freak doesn’t get cancer of the larynx after a good spanking. I digress.

Even in France, where the naked ladies dance, the ad’s caused a bit of a stir, mostly from feminist groups and conservative pro-family groups (Have you ever met anyone anti-family? I’m just sayin.) They claim the ad trivializes sexual abuse.

DNF’s director, Remi Parola, defends the ad, saying the ads “really weren’t about sex at all,” according to the Associated Press.

Traditional advertisements targeting teens don’t affect them. Talking about issues of health, illness or even death, they don’t get it. However, when we talk about submission and dependence, they listen

Suck on that, pro-family smokers!

I loathe advertising, regardless of whether it’s trying to sell me a car, or convince me that crack is whack. Maybe it’s just because ours is so fucking boring. Either way, I think this ad rocks. It’s a simple, effective message, and boy-howdy does it get your attention.

Now I can’t tell if I want to quit smoking, or quit blowing rich white ass-bags. Oh, that’s right. I already quit smoking.